Sources
of
Operational Income
Operational Income
By the third year of operation, The Eastern Kentucky Heritage Monument will be, according to the Feasibility Study numbers, a self-sustaining enterprise with a positive cash flow.
| Entry fee: $3.00 per person (Feasibility Study predicts 700,000 visitors per year by third year of operation.) |
$2,100,000 per year |
| Gift / gallery sales | The estimate from the feasibility study is $450,000 per year. It must be considered, however, the Gift/Gallery sales are not a priority at the Monument. A primary mission is to send visitors to other places across the region to make purchases. |
| Food sales | The small café is a service to the visitors. It is not a revenue generating priority but it will provide revenue. The Monument’s role is to promote other venues rather than to compete. |
| Event rental fees for facility (conferences, weddings, homecomings, etc.) | $50 - $500 per event |
| Indoor theater and amphitheater: Community performances and concerts; gate and concessions | To be determined |
| Donations to Eastern Kentucky Heritage Monument, fund raisers | Tax deductible |
| Educational Field Trips | Goal is to be revenue neutral |
| Continued grant writing | To expand educational and cultural programming. |