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By the third year of operation, The Eastern Kentucky
Heritage Monument will be, according to the Feasibility Study
numbers, a self-sustaining enterprise with a positive cash flow.
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| Entry fee: $3.00 per person (Feasibility Study
predicts 700,000 visitors per year by third year of operation.) |
$2,100,000
per
year |
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| Gift / gallery sales |
The estimate from the feasibility study is $450,000
per year. It must be considered, however, the Gift/Gallery sales are
not a priority at the Monument. A primary mission is to send
visitors to other places across the region to make purchases. |
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| Food sales
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The small café is a service to the visitors. It is
not a revenue generating priority but it will provide revenue. The
Monument’s role is to promote other venues rather than to compete.
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| Event rental fees for facility (conferences, weddings,
homecomings, etc.) |
$50 - $500 per event |
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| Indoor theater and amphitheater: Community
performances and concerts; gate and concessions |
To be determined |
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| Donations to Eastern Kentucky Heritage Monument, fund
raisers |
Tax deductible |
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| Educational Field Trips |
Goal is to be revenue neutral |
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| Continued grant writing |
To expand educational and cultural programming. |
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