Phase Plan


 

 

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Phase I:  Concept Development and Design, Regional Partnerships, Organizational Development, Preliminary Studies, Pledges / In-Kind Support

 

Action

Notes

Date

 

Concept Development and Design

Alliance for Progress, Wolfe County Monument Advisory Committee, Appalachian Heritage Alliance

10/01 – 10/04

Acquire specialists Signed premier KY artist Sam McKinney and science expert Professor Henry Gurr as co-designers.

1 /02 -12/03

Develop Regional Partnerships and Support Mountain Parkway Trails Corridor, a division of SEKTDA, signs on as major sponsor. Eleven counties represented at this time. KY River Resource and Conservation District joins.

5/02 – 6/02

Letters of Support Eleven County Judge Executives, Magistrates, Mayors, Councilmen, over two-dozen regional civic and local government agencies, KRADD, sign letters of support.

10/02 – 2/03

Expand grassroots support Consensus building, public awareness, email list, speaking engagements

10/02 – 12/06

Form Multi-County Advisory Board Consists of public officials and interested people from all surrounding counties

12/02

Strengthen Multi-County affiliations Three Dimensional Model Display on-tour to surrounding counties

8/05 – 12/06

Organizational Development Formation of Board of Directors, By-laws and Articles of Incorporation, attained 501©3 status

4/06

Website development www.AppalachianHeritageAlliance.org

9/04

Strategic Plan University of Kentucky Professor L. Garkavich, Phd.

3/06

Preliminary Studies / Grant Writing Funding secured from several sources

 

Economic Impact / Feasibility Study Mt. Parkway Trails Corridor (SEKTDA) $24,000. Certec, Inc. Results overwhelmingly positive.

4/04

Marketing Study Mt. Parkway Trails Corridor (SEKTDA) $20,000. Certec, Inc. Results overwhelmingly supportive of project.

11/04

Preliminary Site Study / Evaluation Mt. Parkway Trails Corridor (SEKTDA) $15,000. Carman and Associates. Results overwhelmingly positive. Includes basic level Ecological Survey and Environmental Site Assessment.

7/05

Architectural Renderings Mt. Parkway Trails Corridor (SEKTDA) $5,000. Carman and Associates

7/05

Three Dimensional Rendering Mt. Parkway Trails Corridor (SEKTDA) $2,000. Sam McKinney Arts

8/05

Flex-E-Grant KY ARC, Governor’s Office of Local Development, $20,000.

4/06

Wolfe County Fiscal Court $2850 added to Flex-E-Grant

4/06

Informational Brochure Mt. Parkway Trails Corridor (SEKTDA) $4,500 Cable and Cable

4/06

Total cash expenditures

$93,350

 

Pledges

 

 

Wolfe County Industrial Board $20,000 (with pledge of “substantial” support after land is acquired)

 

Lee County Fiscal Court $10,000 (for land acquisition)

 

Wolfe County Fiscal Court Pledge for “Whatever we can do.”

 

Other Once the land is acquired, we expect contributions, In-Kind, and pledges from surrounding counties

 

Total Pledges

$30,000

 

In-Kind Support  

 

Wolfe County Fiscal Court $1860 In-Kind for Flex-E-Grant plus

 

Appalachian Heritage Alliance $1,200 In-Kind for Flex-E-Grant

 

Individual contributions $3985

 

In-Kind and Volunteer support, Administration, Grant writing, etc. (Special thanks to Appalachian Heritage Alliance) $160,600

Through 12/06

Total In-Kind

$167,645

 

Total Input to Project

$290,995

 

Phase I complete – 12/06

 

 

 

Phase II: Land Acquisition, Site Preparation and Development, Architectural / Engineering / Scientific fees, Organizational Development

 

Action

Notes

Cost

 
Land At the beginning of this project in 2002, land in the selected area was appraised at $3,000 -5,000 per acre. It is now appraised at $8,000 - $10,000 per acre. The original 30 acres needs to be protected by also acquiring the adjacent 31 acres.

Original 30 acres $300,000 Adjacent 31 acres $310,000

Acquisition of Land Define appropriate criteria, review, select, negotiation, sign option when appropriate, acquisition
Obtain required permits Staff

 

Secure agreements on provision of utilities Staff

 

Site Preparation and Development Two estimates conducted on construction costs of project.

$892,050

Architectural / Engineering / Scientific fees Advertise for bids, evaluate, hire. Science consultant was previously secured.

$608,793

Site surveying/Layout, Testing, Quality Control  

$26,600

Excavation, Demolition, and Grading (including Nature Trail) Primarily rock excavation and dispersal

$1,677,500

Erosion control Silt fence, Construction entrance, water quality control riser pipe system

$25,596

Utilities Sewer extension, Drainage, Electric, Lighting

$127,235

Access road, parking, signage  

$547,108

Administration, Grant writing Grant writing to seek further partners, both private and public, is a continuing priority. Hire project manager/grant writer, secretary. Office supplies.

$100,000

Organizational Development Evaluate process to insure efficient and effective board oversight.
Develop annual operational budget and 3 year financial plan Board will seek professional input

Regional Commitments

Continue to seek resource commitments, financial and in-kind, from regional local governments, arts, tourism, crafts, and heritage organizations. Obtain support from State.

Capital Campaign

Acquisition of the land opens the door to private and public funding sources. When 20% of funds are raised, a Capital Campaign following accepted models will be initiated. The Development Office at Berea College has offered guidance.

Periodic Review of Project

Board, Advisory Committees

 

 

Total for Phase II

$4,614,882

 

 

 

Phase III: Monument Site Construction

 

Action

Notes

Cost

 
With the completion of Phase II, the preparation of the site is ready for construction of the traditional musical instrument wind harp sculpture. The fabrication will be off-site by a Kentucky company under strict oversight by the artist, project manager, and scientific consultant. The instruments will be trucked in and assembled on site.
Implement Phase II work with planner, designer, artist, scientific consultant, architect Aspects from Phase II, III, and IV will overlap.

$100,000

Advertise for bids, evaluate, hire metal fabrication company Board

 

Monument Site construction Instrument fabrication, materials, viewing platform, set-up

$5,000,000

Asphalt trail (8’ width) 5,021 ft @ $18 per linear foot

$ 90,378

Contingency fee (on construction) @ .15

$763,557

Total Construction

$5,940,378

Administration, Grant writing Grant writing to seek further partners, both private and public, is a continuing priority. General administration, salaries

$100,000

Capital Development Continue Capital Campaign by building on the success of Phases I and II. Continue to follow guidance by the Development Office experts at Berea College.

Regional Commitments

Continue to seek resource commitments, financial and in-kind, from regional local governments, arts, tourism, crafts, and heritage organizations. Obtain continued support from State.

 

 

 

 

 

Total for Phase III

$6,053,935

 

 

 

Phase IV: Celebration Center (Visitor/Info/Interpretive Center) Construction

 

Action

Notes

Cost

 

The Monument Site is the “hook,” the International Logo that will draw visitors to our region. The Celebration Center will educate them about our culture, heritage and about all the interesting things for them to do and see while in Appalachian Kentucky. A primary mission of the Celebration Center is to disperse the visitors across the region to spend their money. The Eastern Kentucky Heritage Monument is not and “end-point” destination. It is a Magnet Attraction, a staging ground for the entire region.
Celebration Center (Visitor, Information Center) Construction Interior and exterior, including high tech features

$4,500,000

Advertise for bids, evaluate, hire Board

 

Implement Phase III work with planner, designer, artist, scientific consultant, architect Aspects from Phase II, III, and IV will overlap.

$100,000

Indoor (or attached) Theater Approx. 200 seats

$1,500,000

Asphalt and concrete work  

 

Flat slabs for walks, etc 1,100 @ $50 each

$ 55,000

Heavy duty asphalt pavement (parking lot) 7,269 sq yds @ $22 sq yd

$ 159,918

Striping 2,052 ft @ $.40 per linear ft

$ 821

Landscaping  

$16,675

Amphitheater  

$225,000

Site Accessories Interpretive, Directional, Handicapped Accesible, and trail signage, Site furnishings

$37,900

Total Construction

$6,595,314

Contingency fee @ .15

$989,297

Administration, Grant writing Grant writing to seek further partners, both private and public, is a continuing priority. General administration, salaries

$100,000

Capital Development Continue Capital Campaign by building on the success of Phases I and II. Continue to follow guidance by the Development Office experts at Berea College.

Regional Commitments

Continue to seek resource commitments, financial and in-kind, from regional local governments, arts, tourism, crafts, and heritage organizations. Obtain continued support from State.
 
Total for Phase IV

$7,684,611

 

 

 

Phase V: Operation  

With completion of construction, the Eastern Kentucky Heritage Monument enters its operational stage. These areas will be addressed in detail at a future date. A few general, preliminary considerations include: 1) Hire Executive Director and Facility Manager 2) Develop Marketing Plan 3) Develop event / activity plan 4) Acquisition of equipment for maintenance or contract out 5) Determine if core facilities (theater, café, gift shop) will be wholly owned or leased out 6) Hire, train staff  7) Develop partnerships with regional tourism entities 8) Develop plan for integrating tourism opportunities within the region 9) Identify regional assets and computerize for the viewing screens 10) Computerize signatures with signature screens 11) Involve Music Stars 12) Website Development

  

Sources of Operational Income

 
Entry fee: $3.00 per person (Feasibility Study predicts 700,000 visitors per year by third year of operation.)

$2,100,000 per year

Gift / gallery sales The estimate from the feasibility study is $450,000 per year. It must be considered, however, the Gift/Gallery sales are not a priority at the Monument. A primary mission is to send visitors to other places across the region to make purchases.
Food sales The small café is a service to the visitors. It is not a revenue generating priority but it will provide revenue. The Monument’s role is to promote other venues rather than to compete.
Event rental fees for facility (conferences, weddings, etc.)

$50 - $500 per event

Community performances and concerts; gate and concessions

To be determined

Donations to Eastern Kentucky Heritage Monument, fund raisers

Tax deductible

Educational Field Trips

Goal is to be revenue neutral

Continued grant writing To expand educational and cultural programming.
       

 

Notes:

* The Eastern Kentucky Heritage Monument will be a self-sustaining enterprise with a positive cash flow.

1) The Eastern Kentucky Heritage Monument is an economic development project that will, according to the Feasibility Study, have a major impact on the area by generating over $63.2 Million for the Kentucky economy.

            a. Generate over 1,300 jobs.

            b. Draw over 700,000 visitors per year.

            c. Be a major landmark, a Magnet Attraction, for Eastern Kentucky

            d. Generate over $6.5 Million in State tax revenues

            e. Very positive impact on image of Eastern Kentucky

f. World’s largest wind harp and internationally renowned sculpture will bring world attention to the culture and heritage of Appalachian Kentucky.

2) The Eastern Kentucky Heritage Monument is a World-Class venue. The instrument sculptures will rank internationally as a major installation of public art and will warrant world-wide attention. The Monument is the International Logo for the entire region.

3) The Eastern Kentucky Heritage Monument has a strong educational mission.

4) The Monument is an economic development project that is definitely NOT moving overseas.

5) The Monument is an economic development project that will improve the employment for our children.

6) The Monument will help eliminate negative stereotypes and improve the image of Appalachian Kentucky.

7) The Monument will celebrate, honor, and affirm the cultural, economic, and historical contributions of the people of Eastern Kentucky.

8) The Eastern Kentucky Heritage Monument meets all the criteria for Rural Economic Development strategies:

            a) Entrepreneurial focused

            b) Asset based: showcases regional strengths

            c) Collaborative: a regional approach based on shared values

            d) Comprehensive and integrated: regional economic development

            e) Community based - Regionally focused

            f) Sustainable over time

            g) Creative, Visionary, “outside-the-box” thinking